Etsy Size Guide: How To Create Beautiful Etsy Banners & Covers
Etsy is the premier online platform for small business sellers and artists to create an online store to sell their own work and products. There's a lot that goes into creating your own Etsy shop, but don't worry! We're here to help you get set up and learn exactly what image size all of your assets should be.
Now, not only will you need to create shop icons, banners, and other custom assets to flesh out your Etsy home page, you'll also need templates for your product photos, which are the most important factor for your Etsy store's success.
If you want to be a successful Etsy seller and create a cohesive personal brand that will make an impact on your customers and keep them coming back for more, you'll need to create all of your assets together, so that you can ensure that they are the same quality and brand style, as well as giving yourself the tools to post branded content on social media channels.
Additionally, the images that you upload to your Etsy shop should be a high-quality .jpeg, .png, or .gif (sadly, animated .gifs are not supported) and they should align to the correct aspect ratio.
Etsy Cover Photo
The first Etsy image you'll need for your profile is your Cover photo. It's the largest piece of real estate that you have on Etsy.com, so make good use of it! It's the main thing that users will see when they navigate to your Etsy profile.
The minimum allowed image size is 1200 x 300 pixels, but don't stop there. You want your cover photo to be the highest possible quality, so we recommend using something closer to a 3360 x 840 pixels size. Just remember to keep your cover image at a 4:1 aspect ratio, and you'll be fine!
Etsy Profile Photo
Next, you'll need a Profile photo! This one is easy. Just upload a square image that showcases who you are and aligns with your brand identity. We recommend uploading an image that is at least 400 x 400 pixels, just to ensure that it is the same high quality as the rest of your shop.
Etsy Shop Icon
Your Etsy Shop icon is the perfect place to put the logo for your shop. It should reflect your personality and your brand, but it should also look fantastic whether it is big or small. It should be simple enough for a vistor to your shop page to understand it at a glance, so any text should be short and simple.
This is another square image, so the resolution matters less, but we recommend going with an image at least 500 x 500 pixels in size for your Shop Icon. We're aiming for a balance between image quality and file size here.
Etsy Shop Banner
Next up is your Shop Banner. This is your biggest piece of branding for your storefront. Think of it like your own person billboard!
It's the perfect place to display your most prominent branding, whether that's high-resolution pics of your products, personal photography, or brand logos. Your shop banner should also be high quality, but don't make the size too big. We recommend going with 760 x 100 pixels.
Etsy Item Thumbnail Photo
The thumbnail images on your item listings are extremely important. Your products will intially be shown to shoppers as these small images, and will only be shown in a larger gallery page at a higher resolution once you click on them. Therefore, you need to make sure that each image is compelling and intriguing to your audience at a small scale.
Since we have a smaller image size to work with, lets go with a higher quality. We recommend a 570 × 456 pixel size for your thumbnail images.
Etsy Listing Photo
Now finally we come to the good stuff; your listing images! When you're making an Etsy listing, you'll need to start with some good product photography. Once you've got high-quality images of your products, you'll need to upload them to your listings. Make sure to export or save the image files at a high enough .dpi that they are not blurry, even when a shopper opens the image with the Zoom function. We reccomend saving your Etsy product photos in an 800 x 1000 pixel size.
Remember, all of these images are easy to crop and create in an image editing software program like Vectornator, Canva, or Photoshop. So go ahead! Jump into making your own personal Etsy store a reality, and stand out from the crowd!