Glossary

Emboss/Deboss

The terms emboss or deboss originated from printing, where a protruding (emboss) or indented (deboss) pattern, shape, or letter is printed on paper. The technique is often used in marketing material to give it a luxurious and haptic feel. Thick materials are optimal in making the effect visible when printed. The embossing or debossing technique is sometimes called a 3D effect or a bevel effect if the design protrudes.

In digital art and design, the embossing or debossing effect can be created on shapes or letters digitally by adding strategically placed shadows, highlights, or inner visual lines on shapes or letters.

Evergreen Content

Evergreen content designates media content with long-standing or infinite relevancy after publication.

Below is an excerpt of the most common evergreen content types:

• FAQs (Frequently asked questions)
• How - to - guides
• Manuals
• Glossaries
• Product reviews
• Interviews
• Studies and statistics
• Comparison articles
• Listicles
• Tips
• Videos

As the content is intended to be long-standing, SEO, extensive keyword search volume research, and excellent content quality are essential to driving continuous traffic to the created evergreen content.