Bring your graphic designs to life with animation

Motion graphics videos encompass a wide range of animated graphic elements and visual content. They utilize design elements and animation to effectively communicate information, tell stories, or create captivating visuals. Motion graphics can include various styles and techniques, such as animated videos, explainer videos, and animated design elements. They are versatile and engaging tools for conveying messages and enhancing visual content.

Creating animated social media graphics involves a step-by-step process.

Select animation software, like Linearity Move, and a design tool like Curve that aligns with your skills and requirements. Finalize your design, then import the graphic elements you wish to animate. Next, add animation to these elements, incorporating motion, effects, and sound effects to create an appealing visual. After creating your animated graphics, it's essential to export them in a format suitable for social media platforms and optimize them according to the platform's specific requirements.

Finally, share your animated graphics as part of your social media marketing strategy, ensuring they align with your brand's message and visual identity.

Watch our step-by-step tutorial on how to animate your social media post.

Creating animated graphics that stand out involves several key principles. Begin by selecting the type of animation that best fits your content, whether character animations, motion graphic videos, or custom animations. Incorporate eye-catching and visually appealing design elements into your animations. Consider adding cinematic effects and graphic design elements to enhance the viewer's experience and make your animated motion graphics more immersive. Sound effects (sound design) can also play a crucial role in making your animated graphics memorable and engaging. Additionally, optimize your animations to display well on mobile devices, as many people access social posts on their smartphones. Adhering to these principles ensures that your stunning visuals effectively capture and retain your audience's attention.

Use our 10 best-in-class motion graphic examples as a helpful guide→

Utilizing animated graphics in your marketing and communication efforts offers several valuable advantages. Stunning animations increase engagement significantly, as they are more attention-grabbing and compelling than static infographics or plain text. They excel in conveying complex messages and stories, making them an effective storytelling tool. Animated graphics are versatile and can be seamlessly integrated into various marketing strategies, from social media posts to explainer videos, enhancing the overall visual appeal. Furthermore, they contribute to memorability, as viewers are likelier to remember and resonate with visual content.

Animated graphics find applications in a wide range of contexts and platforms. You can use them in video marketing content on platforms like Facebook, Instagram, and Twitter to boost engagement and make your video marketing materials more visually appealing. Explainer videos benefit from animated graphics, as they simplify complex concepts or products and make information more accessible.

When designing your broader marketing strategy, animated graphics can be seamlessly integrated to create compelling visual stories that resonate with your audience. Additionally, consider incorporating animated graphics into your video content, such as live-action videos, to enhance the overall visual experience. You can also transform static infographics into animated infographics to make data more engaging and informative for your audience. Animated graphics are a versatile and valuable tool for enhancing your marketing efforts and captivating your target audience.