Snapchat Size Guide: How To Create Beautiful Images & Videos

Snapchat emerged almost 10 years ago, and it excited everyone by letting us tell stories, use fun filters, and create off-the-cuff content that would disappear in 24 hours.

It was basically the start of the well-known Story format we all know today. Because Snapchat literally made a business out of this concept, other social media channels like Instagram, Facebook, and now TikTok have copied the basic idea and ran with it, making it even more popular than it was before.

Although Snapchat seems less and less popular these days, last year they still recorded a whopping 229 million active users around the world.

If you’re a business, Snapchat ads will be especially interesting for you - they've seen a 20.5% increase in usage in the past two years, and that number is growing. Snapchat remains a hotspot for video sharing among the younger demographic. So on that note, here is the first step in successfully leveraging the platform: post your content in the right aspect ratio.

Snapchat Video Story Size

No surprise here: the video format is the most common across the channel.

While it’s mostly used between users as a way to communicate with each other through the app, you can post videos to your story. So others can see what you’re up to (but in business terms: this allows you to promote your business, your designs, your art, and so on).

The recommended size for a video is 1080 x 1920, which is an aspect ratio of 9:16. Your video cannot be longer than 10 seconds or bigger than 32MB, and it should be in .MP4 or .MOV. format.

Snapchat Video Ad Size

If 10 seconds are not enough, then grab your credit card, because Snapchat currently offers Long-Form video ad formats.

The specs are the same as before: the recommended dimensions are 1080 x 1920, and your content cannot exceed 1 GB. With such a generous file size, you can definitely showcase some high-quality material here.

Accepted video formats are .MP4 and .MOV. And the video can be a whopping 180 seconds long! Enough to tell any story if you ask us.


Snapchat Shared Image Size

Just like Instagram Stories, snaps take up the full screen of your phone. 1,080 pixels wide by 1,920 pixels tall.

If you take a snap with your phone via the app, your image dimensions will automatically be preserved as 9:16, so you don’t have to alter anything.

But if you're creating an ad, then make sure to design it as specified, in jpg, jpeg, or png file formats. Gifs are not accepted.

Snapchat Geofilters size

If you really want to get serious with your brand (whether you’re a marketer or you're doing this for your personal profile), you can even create your own Snapchat filter.

More specifically, Snapchat has debuted a feature that will let anyone create their own custom Geofilter. So you can become an integral part of the hundreds of millions of Snaps sent between friends each day.

Here's what a Geofilter means: When users are in the location(s) of your choice and they take a snap, they’ll be able to see and use your filter to jazz up their stories. It's a pretty cool feature for events like weddings, proms, or birthdays, but it's also an amazing opportunity for brands to generate more visibility.

The recommended size is 1080 x 2340, and your image should not be larger than 300 KB. The image needs to have at least 50% transparent areas, which makes sense because you don’t want to completely cover the users’ faces. Think of it as more of an overlay. For this reason, the only accepted format is PNG.

Be warned, as you cannot include your logo unless you have authorization. If you do have the authorization, however, there are a couple more rules to follow. You should leave a buffer zone of 310 pixels between the top of the bottom border of your image when placing your logo, text, and any other legal disclaimers. Plus, your filter should include a clear and conspicuous logo placement. No hidden advertisement allowed.

Snapchat profile picture

Since 2017, Snapchat quietly changed the way profile pictures work. Users cannot upload their own profile photo inside the ghost-shaped frame anymore. They are forced to use Bitmoji avatars.

It’s not a huge change on the surface, but users were outraged about it. Now, the waters are calm, and everyone accepted the fact that Bitmojis are the new status quo.

No need to know any aspect ratios here. Just tap your profile to edit your Bitmoji. A fun little thing about the app is that it will suggest some predefined Bitmoji’s based on your own appearance. Is this enough for us to forgive and forget the 2017 disaster? Totally. It’s like making a Sim all over again.

Anything else?

Almost goes without saying, but you won't need a cover photo, header image, channel art, or a thumbnail, or any other type of visual to deck your Snapchat channel. We've covered all the basics you need to know.

Summary and how to start

When it comes to Snapchat, there are few ways to go wrong. Images or videos taken via the app are the correct aspect ratio already, and the general rule of thumb is to stick to the pre-set mobile aspect ratio of 9:16.

But if you want to expand your outreach as a brand, or you’d like to start creating interesting ads and filters, be sure to check out Vectornator. We provide you with Snapchat templates so you can start making your channel memorable.

But we also get you started with information on social media image sizes for all other social networks, like LinkedIn, Instagram, or Tumblr. And what about Facebook image sizes? Are Instagram images still square? You name it, we've covered it.

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