LinkedIn Size Guide: How To Create Professional LinkedIn Banners & Covers
LinkedIn is the most prominent social platform for business contacts. Even though your resume should speak for itself, your LinkedIn page is still the starting point of potential new career opportunities.
That is why you should take the chance and impress everyone who lands on your profile with on-point visuals. In this guide, we'll share some essential tips on how to create professional LinkedIn banners and covers.
Graphic; Optimal Image Size
LinkedIn Banner; 1584 x 396 pixels
LinkedIn Profile Picture; 400 x 400 pixels
LinkedIn Image Post (Desktop); 1200 x 1200 pixels
LinkedIn Image Post (Mobile); 1200 x 628 pixels
LinkedIn Logo (Company profile); 300 x 300 pixels
Linkedin Cover (Company profile); 1400 x 425 pixels
LinkedIn Cover Image (Overview tab); 360 x 120 pixels
LinkedIn Hero Image; 1128 x 376 pixels
By the end of this guide, you'll get to learn all about the types of images, content, and best design elements to include on your unique LinkedIn profile.
Like many social media networks, LinkedIn has a banner and profile picture as its main components. You can upload your favorites or be creative and customize from a template.
If you want all your profiles to represent the same person, brand, or company, you can unify your social media image by synchronizing every social channel, using the guides right here at Vectornator.
Check out the navigation on the left to see guides like this on many of today's standard social media networks and profile sites.
LinkedIn Banner Size
A LinkedIn Banner, otherwise called a Cover Photo or Background Image, is the image at the top of the page on the profile. It's essential to pay attention to the type of image because it has a narrow aspect ratio. Similar to Facebook, the cover photo appears behind the profile image.
When picking the banner image, you'll need to pay close attention to the visual content. To give a cohesive design feel, we would recommend choosing colors and design elements that match one another.
The other tricky part is getting the size right. The maximum size for your personal LinkedIn page cover photo (or background image) is 1584 pixels wide x 396 pixels tall. The file size for the cover image can be up to 8MB. LinkedIn accepts these file format types: JPG, GIF, and PNG.
Because LinkedIn is a more professional network, unlike Facebook, Twitter, or Instagram, it's used more by companies and professionals.
Various companies, music records, and even celebrities use LinkedIn to create more business-oriented profiles. You might even create your own branding elements for LinkedIn Pages.
For example, LinkedIn's default banner includes a blue gradient, dots, and lines reminiscent of its network platform. Here, a subtle color palette and transparency lend a feeling of depth, making the profile image seem to pop from the screen. LinkedIn visually calls to attention the essential elements of its company branding.
You can be sure that LinkedIn's standard company image for employees is similarly styled, matching perfectly from the circular image to the larger image behind.
Depending on your profile, your target audience might range from prospective employers to customers. That is why your profile and the visual you “attach” to it should match your goals and what you aim to achieve with your profile.
For example, are you hoping to land a job? Are you looking to hire employees? Or are you an admin of a company page, and you aim to reach prospective clients?
Here Are Three Examples Of Great LinkedIn Profiles:
Company Profile - Tesla
As a company profile, Tesla is using this LinkedIn account for various goals. For example, some of the goals might be to engage its millions of followers, make the profile attractive for new clients, prospective employees, etc.
As you can see, company profiles can have several goals and do not need to stick to one. However, the visuals that they select need to match all the different goals at once.
With the Tesla example, we can see how they used their company logo in their profile and placed it in a red background to make it stand out. At the same time, they are being playful with negative space and trying to combine the profile photo with the LinkedIn Banner.
The banner, in particular, is eye-catching as it shows how Tesla is always working and always in the move. It goes well with their mission as well, which is “to accelerate the world’s transition to sustainable energy.”
Company Profile - Google
Google is always attracting eyeballs with its colorful visuals and design elements. In their LinkedIn banner they have tried to match the cover image with their colorful logo, which is placed in the profile photo.
Unlike the Tesla banner, they have taken a different approach and have included several small images stacked together.
We love the diversity and the prominent inclusion of female figures in their banner image. It matches with their subtle message on the banner: “Create, Design, Code, Build, for everyone.”
Personal Profile - Google
Talking about Google, here is a personal LinkedIn profile of a Google employee. She has used an eye-catching cover image for her profile.
You don’t even have to read or check where she works, as the image speaks for itself. If you see the right side of the image, the colors of the pipes are green, blue, red, and yellow - all from the Google logo color palette.
We are not sure if the image is taken at one of Google facilities, but we love the “hidden message” here - all the pipes linked to one another and connecting. It aligns with LinkedIn’s goal to connect professionals from all over the world and from different backgrounds.
You can take these examples into account when designing the perfect custom background image that appeals directly to your audience and helps them know who you are.
LinkedIn Profile Picture Size
After you've selected the perfect header image, you'll want to choose a LinkedIn profile image. The LinkedIn personal profile image sizes appear much more prominent on mobile devices, so it's crucial to select quality images at the ideal image size range.
The correct resolution to use is a square photo, 400 x 400 pixels, with a maximum file size of 8 MB.
It's also a great idea to use a PNG file format, as they are easy to upload across many social networks and will rarely exceed 8 MB for photos due to good image compression quality.
When you upload the image, you'll see how the square image looks when cropped. Sometimes your favorite portrait just doesn't look great when cropped to the circular image dimensions.
We recommend hiring a professional photographer and have them edit 2-5 images that you like. Normally, photographers charge by images edited, not taken. That way, you'll have plenty to choose from when it's time to upload the final image.
If you're uploading your profile picture for a company or branded page, you have to be extra careful. The lower-left corner of your banner should contain enough 'white space’ to not interfere with the logo.
Many stock photo tools can help you find a beautiful header photo. However, we would recommend paying attention to the photo dimensions. Note that the image might not have the same displayed pixels on desktop as it has on smartphones.
Also, be aware of LinkedIn’s guidelines and conditions for profile photos to avoid getting your image removed.
LinkedIn Profile Design Ideas
Unlike Facebook and other social media platforms, LinkedIn does not allow you to upload a video or a gif on the banner. However, this does not mean that you cannot be creative with your Linkedin cover image.
Using bright, attention-grabbing colors and a white background will always make your profile pop and stand out. If you are managing a company page, using larger company logos on your banner is also something that will attract more eyeballs.
Here are a few ideas on how to include videos and images to your profile and increase engagement:
- While you cannot add a video to your banner or cover, you can post videos to your LinkedIn wall. Keep in mind that the maximum video length should be up to 10 minutes.
The size of the video you upload on LinkedIn is also important. The minimum size should be 256 x 144 pixels, while the maximum size should be 4096 x 2304 pixels.
- You can also post images on your LinkedIn page. Unlike the profile picture, which needs you to upload a profile image in a square format, the post image size should be 1128 pixels wide and 376 pixels tall.
- Two other remarkable features LinkedIn offers are the option to authoran article and the option to create an event. These two things will make your profile stand out from the rest and bring even more engagement.
For some time, the option to author an article was only allowed from personal profile accounts. Now, this feature is also offered to company profiles, which is very helpful if you plan to share blogs or articles related to your company now and then.
- Linking your LinkedIn profile to any relevant website you may have and linking your Facebook page, Facebook group, or other social sites is always recommended. This will ensure that your followers can follow you on other profiles you may have and help you grow the number of followers.
LinkedIn Image Post Size
Since videos and cool visuals usually take more time to create, most LinkedIn posts are either simple text, a shared link to a website, or text accompanied by an image.
Nevertheless, image posts are also something that you should be paying attention to. The recommended sizes for LinkedIn image post are 1200 x 1200 pixels (square) and 1080 x 1350 pixels (portrait).
When you post LinkedIn images, you should also keep in mind that they will display different sizes on desktop and smartphone app.
On the desktop browser, the LinkedIn post image dimensions should be 1200 x 1200 pixels. On a smartphone, the LinkedIn post image dimensions should be 1200 x 628 pixels.
LinkedIn Logo Cover Image Size
If you have a business page, you want to make sure to use your company logo as a “profile” picture. If that is the case, you should also keep in mind that the company photos or company logos are slightly smaller than personal profile images.
While the perfect size for a personal profile image is 400 x 400 pixels, the recommended company logo size or company photo size is 300 x 300 pixels. This is also the minimum logo size that LinkedIn recommends.
To get larger company logos on your page, you might need to check out Vectornator's editing tools, get creative, and design your own profile cover photos with logos integrated.
LinkedIn Company Cover Photo Image Size
Another thing to keep in mind is that the cover image for your company profile has a different size compared to the LinkedIn cover photo size on your personal profile. We would recommend using 1400 x 425 pixels to get the best results.
LinkedIn Overview Tab Image Size
On your business profile, users have the option to view your overview tab and your life tab. In addition, your About Us section and details about your company can be found in the Overview section. The overview tab needs a cover image being 360 pixels wide by 120 pixels tall.
LinkedIn Life Tab Image Size
On the other side, you have the Life Tab, which allows you to acquire new talents or other viewers by showing some of your highlights. Here is a hero image required which is 1128 by 376 pixels.
Are you thinking about running ads on LinkedIn? That is a great idea!
Unfortunately, LinkedIn ads are not as affordable as Facebook ads. However, reaching your target audience might be easier on LinkedIn, no matter if you want to promote a product or sponsor posts to find your next employee.
Did you know that there are over 740 million members on LinkedIn and over 55 million registered companies? The other great thing is that over 40% of LinkedIn users access the platform daily!
Let’s look at the different types of ads you can create on LinkedIn and the best image and video sizes for each of them:
When you sponsor a post, you do not have to create anything from scratch as you can use the content you have already shared and promote it. If you need to sponsor a post with an image, the recommended size for the display image should be 1200 x 627 pixels.
This option is used to send out personalized messages to LinkedIn accounts you are not connected with, but you need to contact them as they are your target audience.
This option is great if you need to send time-sensitive invites to an event you are organizing, for instance, and you do not have the luxury of waiting for them to respond to your connection request and then sending them a personal message.
If you also need to use a Banner Ad Dimensions with your LinkedIn sponsored InMail, the recommended size is 300 x 250 pixels. The allowed formats are JPG, GIF, and PNG. Also, keep in mind that the maximum file size should be 40 KB.
With text ads, you don’t necessarily need to add an image as it is optional. However, in case you need to use a photo, the size should be 100 x 100 pixels.
Another interesting type of ad is the carousel option. Similar to the Facebook Carousel ads, this ad type gives you the chance to showcase multiple products or offers simultaneously.
The number of cards you can include in your carousel ad can be from 2-10 cards. Each of the cards needs to have an image size of 1080 x 1080 pixels.
Video ads are perfect as they can be used to bring your products or your brand to life. Even though the video duration can be from 3 seconds to 30 minutes, we recommend using videos that are up to 15 seconds long.
As you may know, the attention span of viewers starts to decrease after the first 15 seconds of your video, so why not include everything you need to include in your video within 15 seconds?
As long as you keep it short and sweet, you will achieve great results. Keeping it short will also increase the chances that the viewers will watch the entire video from start to finish.
The allowed file format is MP4. For video thumbnail, it is recommended to use a JPG file type or a PNG file type.
For desktop, you have two options when it comes to aspect ratio requirements:
- Horizontal -> The aspect ratio should be 16:9, and the size can be either 1920 x 1080 pixels or 1200 x 675 pixels.
- Square -> The aspect ratio should be 1:1. In addition, the size should be either 360 x 360 pixels or 1920 x 1920 pixels.
For mobile, you will have a different option:
- Vertical -> The aspect ratio should be 9:16, and the recommended size is 720 x 920 pixels.
Ready To Take Your LinkedIn Profile To The Next Level?
LinkedIn is an excellent platform for jump-start your career or finding the next job opportunity. It is also a great platform to promote your business. You can use the company profile to engage with your employees or scout for new employees.
No matter the goal you aim to achieve with your LinkedIn profile, it is important to pay extra attention to your photo thumbnail as that is the first thing other LinkedIn users will see.
A great profile photo and a professional-looking thumbnail will increase the chances of people and company representatives clicking on your profile.
To have the most significant visual impact, you should follow the given rules mentioned above. If you want to have an easy start to your professional profile redesign, be sure to check out our graphic design software Vectornator.
Our LinkedIn Templates allow you to quickly bring your visuals into the correct dimensions. You'll never need to remember your profile photo size again.