Privacy Policy

Version 2.0, last updated 18.10.2021.

1. General Information regarding Data Processing

1.1 Linearity GmbH as Data Controller

The responsible controller for the processing of personal data on this website within the meaning of the EU General Data Protection Regulation (GDPR) is:

Linearity GmbH ("we/us" or "Linearity GmbH"), Sophienstr. 6, 10178 Berlin (Germany)

privacy@linearity.io

We are registered with the commercial register at the local court of Düsseldorf under HRB 79971, represented by the managing director Mihai Vladimir Danila.

Before getting into the detailed description, we would like to expressly state that we will only process personal data to offer and improve our services. We will never trade, sell, or otherwise share or distribute your personal information to any third party except as specified in this statement.

We understand that our Website may be visited by users all over the world, and that various national existing or future privacy regulations may be applicable now or in the future. It is our understanding that by complying with the GDPR - the so-called “privacy gold standard” – we will also comply with other national privacy regulations. If you wish to exercise any rights under a specific privacy regulation other than the GDPR, please specify such regulation, when contacting us.

1.2 Your Rights

In accordance with the statutory provisions, you as the data subject have the following rights:

  • the right to access,
  • the right to rectification or erasure,
  • the right to restriction of processing, and
  • the right to data portability.

If you have provided us with your personal data on the basis of a consent, you could withdraw the consent at any time with effect for the future.

You may object to the processing of your personal data if your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) f GDPR insofar as there are reasons for this arising from your particular situation.

To exercise these rights named above you may contact us at any time, for example by sending an email to privacy@linearity.io. You also have the right to lodge a complaint with a supervisory authority.

1.3 Processing of Data, Purpose, and Legal Basis

We process your personal data in accordance with the provisions of the EU General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG).

The legal basis for all our processing activities is based on Art. 6 (1) GDPR. You will receive further information in the context of the presentation of the individual processing activities.

1.4 Storing and Deleting Data

The duration of the data storage depends on the respective data category and processing activity. If the storage period is not further specified, your personal data will be deleted or blocked as soon as the purpose or legal basis for storage ceases to apply. Personal data will not be deleted if storage is required by law and in the event of a possible legal dispute.

1.5 Data Security

For the best possible security of user data our service through the Website is provided via a secure SSL connection between your server and the browser. That means that the data shall be transferred in encrypted form.

1.6 Transmission to Service Providers

We use service providers for the provision of our offers. These service providers act only according to our instructions and are contractually obligated to comply with the provisions of Art. 28 GDPR.

1.7 Data Processing by Third Parties / Data Processing outside the EU

We may use third party service providers that process your data for the purposes named in this privacy policy. We process your personal data by using third party providers in the EU and the USA, whereas data protection standards applicable in the EU are ensured. For more information, please refer to our overview of processing activities below.

1.8 Profiling and automated Decision Making

We do not use automated decision-making including profiling when processing data concerning our website or app.

2. Data Processing on our Website

2.1 Server Logs

Nature and purpose of data processing:

We collect data on each visit to our website https://www.vectornator.io/ ("Website") (so-called server log files), which include the name of the Website visited, the date and time of the visit, the data amount transferred, information on a successful call, the browser type and version, the user’s operating system, the referrer URL (the page visited before), the IP address and the requesting provider as well as the country code, language, name of device as well as name and version of the operating system, if a mobile end device is being used.

We use these server log files to ensure a trouble-free connection, usability, and functionality of our website and to evaluate the system safety and stability.

Legal basis:

When personal data (such as the IP address) are stored, the legal basis for this is Art. 6 (1) f. GDPR based on our legitimate interest in quality assurance and website security.

Recipients:

The recipient of the data is a service provider. As processor on behalf, the service provider is obliged to process the data only within the scope of our instructions set forth in a data processing agreement.

2.2 Newsletter

Nature and purpose of data processing:

When registering for our newsletter, you have to provide an email address. In our newsletter we inform you about our services and products described on our website. We also store the IP address, operating system, browser ID and other information about the system and connection. We also analyze how users consume our newsletter.

Legal basis:

The data processing for sending and analyzing our newsletters as described above is based on your consent (Art. 6 (1) a GDPR).

Recipient:

The recipient of the data is Mailchimp, a Product by The Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 in the United States. As processors on behalf, the service providers are obliged to process the data only within the scope of our instructions set forth in a data processing agreement.

Transfer to third countries:

Adequate safeguards for the transfer of your data to countries outside of the EU/EAA are in place. The data processing agreements with the service providers include Standard Contractual Clauses approved by the EU Commission and adequate guarantees that data protection obligations will be met.

Storage duration:

We will process your personal information until your consent is revoked.

Revocation of consent:

If you do not want to receive any newsletters by us in the future and/or wish to object to the analysis of your data, please use the "unsubscribe" link in each newsletter or send us an email to hello@linearity.io.

2.3 Forum

Nature and purpose of the processing:

In order for our user-base to be able to communicate and share experiences with respect to our product we offer a forum, in which users can post comments and interact with each other and us. In order to be able to access the forum a user account is required, for which we process your name and email address.

Legal basis:

The processing takes place in the context of the contractual usage of our services and is based on fulfilling our service contract with the user (Art. 6 para. 1 lit. b GDPR).

Recipient:

The recipient of the data is Amazon Web Services EMEA SARL 38 avenue John F. Kennedy, Luxembourg, L-1855, Luxembourg. Customer data is stored exclusively on servers located in the EU. As processor on behalf, the service provider is obliged to process the data only within the scope of our instructions set forth in a data processing agreement.

A further recipient of the data is Civilized Discourse Construction Kit, Inc., 8 The Green, 8383 Dover, DE 19901, USA.. As processor on behalf, the service provider is obliged to process the data only within the scope of our instructions set forth in a data processing agreement.

Transfer to third countries:

Adequate safeguards for the transfer of your data to countries outside of the EU/EAA are in place. The data processing agreements with the service providers include Standard Contractual Clauses approved by the EU Commission and adequate guarantees that data protection obligations will be met.

Storage duration:

We will process your personal data as described above for as long as you have an active user account. When deleting your user account we will remove your name associated with posts. The content of the post, however, will remain in the forum.

2.4 Contacting us (Contact form or Email)

Nature and purpose of data processing:

If you send us an email or contact us via the contact form on our website, your name, email address and other information you provide are processed by us in order to work on your inquiry or to be able to contact you at a later time for follow up questions.

Legal basis:

This data is processed only on the basis of our legitimate interest to offer efficient communication channels to the public (Art. 6 (1) f. GDPR), or on the basis of initiating a or communicating under an existing business relationship (Art. 6 (1) b. GDPR).

Recipient:

The recipient of the data is Groove Networks LLC, 2 Dearborn St. Newport, RI United States (“GrooveHQ”). GrooveHQ acts as a processor on behalf of us. This means we have concluded the necessary data processing agreement in which the service provider is obliged to process the data only in accordance with our instructions.

Transfer to third countries:

Adequate safeguards for the transfer of your data to countries outside of the EU/EAA are in place. The data processing agreements with the service providers include Standard Contractual Clauses approved by the EU Commission and adequate guarantees that data protection obligations will be met.

2.5 Feature requests

Nature and purpose of data processing:

We offer our users the opportunity to submit feature requests for our products. In order to submit a feature request you need to log in. To that end, you can either use an existing Github or Google account or sign up using your email address.

Legal basis:

This data is processed only on the basis of our legitimate interest to offer efficient communications channels to the public in order to improve our services (Art. 6 (1) f. GDPR), or on the basis of initiating a or communicating under an existing business relationship (legal basis Art. 6 (1) b. GDPR).

Recipient:

The recipient of the data is Amazon Web Services EMEA SARL 38 avenue John F. Kennedy, Luxembourg, L-1855, Luxembourg. Customer data is stored exclusively on servers located in the EU. As processor on behalf, the service provider is obliged to process the data only within the scope of our instructions set forth in a data processing agreement.

2.6 Content Delivery Network

Nature and purpose of data processing:

In order to ensure that content on our website is displayed securely and promptly, we use a so-called Content Delivery Network (CDN). A CDN works as a decentralized distributing resource for content and can prevent certain types of malware attacks and improves the overall speed of our website. When you connect to our website this triggers a request to servers of our CDN to deliver content. In order to connect to the servers your IP address is processed.

Legal basis:

We process your data as described based on our legitimate interest to offer a secure and fast website (Art. 6 (1) f. GDPR).

Recipients:

The recipient of the data is the service Amazon CloudFront offered by Amazon Web Services Inc. in the United States Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109-5210. As processor on behalf, the service provider is obliged to process the data only within the scope of our instructions set forth in a data processing agreement.

Transfer to third countries:

Adequate safeguards for the transfer of your data to countries outside of the EU/EAA are in place. The data processing agreements with the service providers include Standard Contractual Clauses approved by the EU Commission and adequate guarantees that data protection obligations will be met.

2.7 User Attribution

Nature and purpose of the processing:

We make use of user attribution to match our users to the source that drove their install. With attribution data, we can measure campaign performance, run effective retargeting campaigns, optimize our creative assets, and more. To do so we use Adjust.


Legal basis:

The processing is carried based on our legitimate interest of providing App users with meaningful information regarding the use of our services (Art. 6 para. 1 lit. f GDPR).

Recipients:

Recipients of the data are Adjust GmbH, Saarbruecker Str. 37A, 10405 Berlin, Germany (“Adjust”) and Braze, Inc., New York City, 330 W 34th St 18th floor, New York, NY 10001 (“Braze”). Adjust and Braze act as processors on behalf of us. This means we have concluded the necessary data processing agreement in which the respective service provider is obliged to process the data only in accordance with our instructions.

Transfer to third countries:

Adequate safeguards for the transfer of your data to countries outside of the EU/EAA are in place. The data processing agreements with the service providers include Standard Contractual Clauses approved by the EU Commission and adequate guarantees that data protection obligations will be met.

2.8 Job Applications

Nature and purpose of data processing:

If you decide to apply for a position at our company, we process your personal data in order to review your application.

In addition, we may also have received data from third parties (e.g. job exchanges such as Indeed, LinkedIn, XING, or recruitment agencies etc.) if you have applied to us via these.

We may also process personal data that we have obtained from publicly accessible sources (e.g. professional social networks).

The categories of personal data processed usually include your name, surname, name affixes, contact data (such as private address, (mobile) telephone number, e-mail address) as well as data contained in your application (cover letter, curriculum vitae, (work) certificates, proof of qualifications, nationality as well as other data collected in the course of the job interviews or related communications).

If you have voluntarily provided special categories of personal data (such as health data, religious affiliation, degree of disability) in your application letter or in the course of the application process, these data will also be processed to the extent permitted by law.

Legal basis:

Data relating to your person are generally collected directly from you and are processed as part of the application process based on Art. 6 Para. 1 b), Art. 88 GDPR in conjunction with Art. 26 Para. 1 BDSG.

Recipients:

The recipient of the data is Recruitee B.V. Keizersgracht 313, 1016 EE Amsterdam, The Netherlands. As processor on behalf, the service provider is obliged to process the data only within the scope of our instructions set forth in a data processing agreement.

Retention Period:

If your application leads to the establishment of an employment contract, your data will continue to be stored and used for the purposes of the usual administrative and organizational processes and to carry out the employment relationship in compliance with the applicable legal regulations.

In case we were unable to consider your application, your application data will be deleted six months after rejection.

2.9 Talent Pool

Nature and purpose of data processing:

If we are unable to offer you a position in our company based on your initial application, we may ask you if we can hold on to your application for future opportunities. However, we will only keep your application information as detailed above with your consent.

Legal basis:

The data processing is based on your consent (Art. 6 (1) a GDPR).

Recipients:

The recipient of the data is Recruitee B.V. Keizersgracht 313, 1016 EE Amsterdam, The Netherlands. As processor on behalf, the service provider is obliged to process the data only within the scope of our instructions set forth in a data processing agreement.

Retention Period:

Until revocation of consent

2.10 Website Analytics

Nature and purpose of data processing:

This website uses technology based on cookies that helps us better understand how the website is used. We do this by compiling reports about activity on the site that do not identify specific individuals. For this purpose, your IP address is transmitted to a service provider using analysis cookies. For further information, please refer to Section 3 below.

2.11 Personalized Advertisement

Nature and purpose of data processing:

We use cookie-based technologies that help us deliver more effective and personalized advertising.

This allows us to target visitors to our online offering for the display of advertising (so-called "targeted advertising"). In addition, we can track the effectiveness of our online advertising by seeing whether users were redirected to our website after clicking on such advertising (so-called "conversion tracking"). We may also use service providers to identify users who have visited our website as potential customers and recipients of advertising (so-called "retargeting").


2.12 Embedded Videos

Nature and purpose of data processing:

We embed videos on some of our pages to display interactive content. If you visit such a page, a connection is established with servers hosting the video. The service provider also stores cookies on your device.

For more information about cookies and ways to manage your consent please refer to Section 4.

3. Data Processing on our Social Media Pages

We operate pages on the following social media channels:

  • Facebook: facebook.com or mobile app by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA or Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland, please refer to: https://www.facebook.com/policy.php;
  • Instagram: instagram.com or mobile app by Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland, please refer to: http://instagram.com/about/legal/privacy/;
  • Twitter: twitter.com or mobile app by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, please refer to: https://twitter.com/en/privacy;
  • LinkedIn: linkedin.com or mobile app by LinkedIn Corporation, Legal Department - Privacy, 1000 W. Maude Ave, Sunnyvale, CA 94085, USA or LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, please refer to: https://www.linkedin.com/legal/privacy-policy;
  • TikTok: tiktok.com or mobile app by TikTok Pte. Ltd., 1. Raffles Quay, 26-10, South Tower, Singapore 048583 or TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, please refer to: https://www.tiktok.com/legal/privacy-policy;
  • Bilibili: bilibili.com or mobile app by Bilibili Inc., 17th Floor, Building 3, Guozheng Center No. 485 Zhengli Road, Yangpu Di Shanghai, 200433 China, please refer to: https://studio.biliintl.com/privacy-policy;
  • Weibo: weibo.com or mobile app by Sina Corp., No. 8 Sina Plaza, Courtyard 10, The West Xibeiwang E. Road, Haidian District, Beijing, please refer to: https://weibo.com/signup/v5/privacy;

When you visit our social media pages, data is processed both by us and by the responsible social media provider as the responsible party.

The respective provider of social media assumes the data protection obligations towards you as the user, such as information on data processing, and is the contact person for your rights. This follows from the fact that such a provider has direct access to the relevant information on the social media page and the processing of your data.

When using Facebook, Instagram, Twitter, or LinkedIn, data may also be processed outside the EU.

3.1 Data Processing and Legal Basis

On our social media pages, we can communicate with you and provide you with interesting information. We may receive further data from you through your comments, shared images, messages, and reactions, which we then process to communicate with you. If you use social media on several end devices, a cross-device analysis of the data can take place.

Furthermore, the providers of social media pages may also use cookies and tracking technologies to analyse and improve their services.

Data processing takes place with your consent or for the purpose of answering your enquiry (Art. 6 (1) a, b GDPR) or on the basis of legitimate interests in improving the services and presentation to the outside world (Art. 6 (1) f GDPR).

3.2 Facebook

Facebook and we use the Page Insights function to process statistical data from users of our Facebook pages (see also the agreement at: https://www.facebook.com/legal/terms/page_controller_addendum). This involves the processing of data in the form of so-called 'page insights', which are described in more detail at: https://www.facebook.com/legal/terms/information_about_page_insights_data.

Evaluations and statistics are generated in the form of page insights from the usage data of the Facebook pages, which support us in improving our marketing activities and our external presence. We may also learn about users and their behavior who interact with or use our Facebook Pages to display relevant content and develop features that may be of interest to them. These page statistics show us, for example, which people from certain target groups interact most with our Facebook Page or which content on the Facebook Page was visited, shared, or clicked when and how often. When classifying people into target groups, demographic data, or data about the location of a person is also included in order to place targeted advertisements with these people. If you use Facebook on several end devices, a cross-device analysis of the data can take place. The data collected in this way is statistically processed and usually anonymous, i.e. we cannot establish any reference to the individual person.

Information on these page insights and data processing can be found, for example, in Facebook's data protection statement at https://www.facebook.com/policy.php or at https://www.facebook.com/business/a/page/page-insights.

Facebook also uses cookies and storage technologies. More information can be found here: https://www.facebook.com/policies/cookies/

As a Facebook user, you can at any time influence how your user behavior is recorded when you visit Facebook pages. To do this, you can manage the settings for advertising preferences in your Facebook account or at: https://www.facebook.com/ads/preferences, or the Facebook settings in your account or at https://www.facebook.com/settings. Facebook also provides opportunities to contact or exercise rights at: https://www.facebook.com/help/contact/2061665240770586 or https://www.facebook.com/help/contact/308592359910928.

3.3 Instagram

When using Instagram and you have an account there, Instagram can assign your activities to your profiles there. Instagram and we use the Instagram Insights function to process statistical data from users of our Instagram pages (see also for Facebook which is connected to the provider of Instagram the agreement at: https://www.facebook.com/legal/terms/page_controller_addendum). This involves the processing of data in the form of so-called 'Instagram Insights' which are described in more detail at https://help.instagram.com/788388387972460?helpref=faq_content.

Evaluations and statistics are generated in the form of Instagram Insights from the usage data of the Instagram pages, which support us in improving our marketing activities and our external presence. Instagram Insights lets us learn more about our users and the performance of our content with you as audience. For this purpose, Instagram provides us with statistics on specific posts and stories created to find out how users interacted with them. When classifying people into target groups, demographic data, or data about the location of a person is also included in order to place targeted advertisements with these people. If you use Instagram on several end devices, a cross-device analysis of the data can take place. The data collected in this way is statistically processed and usually anonymous, i.e. we cannot establish any reference to the individual person.

Instagram also uses cookies and similar technologies. For more information, please refer to: http://instagram.com/about/legal/privacy/

As an Instagram user, you can at any time influence how your user behaviour is recorded when you visit Instagram pages. To do this, you can manage the settings for advertising preferences in your Instagram account or under https://www.instagram.com/accounts/privacy_and_security/. Instagram also provides opportunities to contact or exercise rights at:

https://help.instagram.com/contact/1845713985721890 or http://instagram.com/about/legal/privacy/.


4. Cookies

Our website uses so-called cookies. Cookies do not cause any harm to your device and do not contain any viruses. Cookies serve the purpose of making our service more user-friendly, more effective, and safer. Cookies are small text files which are stored on your device and in your browser.

Most of the cookies we use are so-called session cookies. After the end of the session, these cookies will be deleted automatically. The session cookies are used in order to associate successive page requests with the individual users who access our website. Other cookies will be stored on your device until you delete them. These cookies enable us to recognize your browser during your next visit.

Strictly necessary cookies are required to technically display our website and will be stored on your device based on our legitimate interest (Art. 6 Para. 1 lit. f) GDPR). Other functional cookies will be stored on your device based on your consent (Art. 6 Para. 1 lit. a) GDPR).

You can adjust your browser to notify you before you receive a cookie or to decide to accept cookies on a case-by-case basis, to completely or partly exclude all incoming cookies and to activate the deletion of cookies automatically when the browser is closed. You may manage many online advertisement cookies provided by companies via the American web page http://www.aboutads.info/choices/ or the web page of the European Union http://www.youronlinechoices.com/uk/your-ad-choices/. We would like to inform you that the usage and especially the convenience of usage without using any cookies may be limited.

Our website uses the following strictly necessary cookies:

Google Tag Manager

We use Google Tag Manager. It is a popular tool for websites that organizes all third-party tags on our website and controls when they are triggered. It does not set cookies itself, but only manages them. Furthermore, it does not display a processing activity in its own right. You can get more information about the Google Tag Manager on its website:

google-tag-manager-technical-factsheet.pdf


Our website uses the following functional cookies:

4.1 Website Analytics

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. ("Google"). Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in Ireland and stored there. In principle, IP addresses on our website are automatically anonymized by Google by means of shortening. Only in exceptional cases are IP addresses transmitted to Google servers in the USA and anonymized there by means of shortening. In this case the data is transferred based on standard contractual clauses. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: Browser Add-On

As an alternative to the browser add-on described above or when visiting our Website on mobile devices, you can prevent tracking by Google Analytics on our pages by clicking on this link: <a href="javascript:gaOptout();" onclick="alert('Opt-out successful');">Opt-out of Google Analytics tracking</a>. This will install an opt-out cookie on your device and prevent the collection of data by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser.

Hotjar

We use a service from Hotjar, Ltd Dragonara Business Centre 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta, in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service based on user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

You can prevent Hotjar from processing your data by deactivating the use of cookies in the settings in your web browser and deleting already active cookies. Alternatively, you can activate the “Do-Not-Track” function in your browser. You can find out more about the set-up here.

4.2 Personalized Advertisement

Google Campaign Manager

This website uses remarketing functions in Campaign Manager of Google Ltd, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. These functions make it possible to present the website visitor with interest-based advertising within Google's advertising network. For this purpose, a cookie is stored on the visitor's computer. The character string contained therein is used to recognize a visitor when he or she visits websites that are part of the Google advertising network. There, the visitor may be shown advertising that relates to content previously accessed on websites that use Google Remarketing. Google uses the so-called "DoubleClick" cookie for this purpose, among others. The DoubleClick cookie is only used for the remarketing function. Your data may be transferred to third countries based on standard contractual clauses.

According to Google, the remarketing function does not collect any personal data. If you nevertheless do not wish to use the "interest-based advertising" function by Google, you can deactivate it in principle in the settings at http://www.google.com/settings/ads. Alternatively, you can also configure your browser so that it does not accept cookies or only accepts certain cookies. Please note that this may restrict the functionality and convenience of websites. You can also deactivate the use of cookies for interest-based advertising via the advertising network initiative. To do so, follow the instructions at: http://www.networkadvertising.org/managing/opt_out.asp.


Facebook Pixel

This website uses the so-called "Facebook Pixel" operated by Facebook Ireland Ltd ("Facebook"), 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland if you are an EU resident or operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA if you are not residing in the EU, is used.

With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine you as a visitor to our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. We can further track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Your data may be transferred to third countries, such as the US, based on standard contractual clauses.

You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising. The settings are platform-independent, which means that they are applied to all devices, such as desktop computers or mobile devices. You can also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative and additionally via the US website http://www.aboutads.info or the European website http://www.youronlinechoices.com

4.3 Embedded Videos

Recipients:

The operator of the corresponding plugin is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter ‘YouTube’). If you visit a page with the YouTube plugin, a connection is established with YouTube servers.

Clicking on YouTube-content automatically establishes a connection with Google.

Transfer to third countries:

Google may process data in the US based on standard contractual clauses.

Storage duration:

Cookies expire after 30 days and are not used for personal identification. However, YouTube also stores non-personal usage information in other cookies. If you want to disable these, you must block storage of cookies in your browser.

More information about YouTube’s data protection can be found in the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy/.


5. Changes to our privacy policy

We reserve the right to adapt this data protection policy so that it always complies with the current legal requirements or to implement changes to our services in the data protection policy, e.g., when introducing new services. The current data protection declaration applies to every visit of the website.

Version 2.0, last updated 18.10.2021.