Ben Barnhart

Ben Barnhart

October 7, 2021
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October 7, 2021
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Let’s be real, reading a wall of text about complex ideas and processes can often be excruciatingly boring. 

That's why so many writers use images to supplement their article text.

According to HubSpot’s research, 80% of consumers say that seeing visual content helps them better remember things.

But an image should serve a greater purpose than just breaking up paragraphs of text.

Ideally, your images should make the content of your article or the thesis of your argument easier to understand. One of the best ways to accomplish this is through the use of infographics.

Infographics are a great way to present complex ideas in a simple, visual format. So, if you want to get noticed online, infographics may be just what you need. 

If you’re active on social media, you’ve probably seen a lot of infographics before. That’s because brands have realized the power of these graphics and are using them more and more.

Beautiful infographics are easy to share, look great on your feed, and contain great facts and information. 

Using icons, images, color coordination, and other elements, designers can use this type of content to keep their audience engaged and entertained.  

This article will discuss the types of infographics, infographic examples, and how you can create your own. We’ll use infographics to explain everything.

By the end of this article, you might be sick of looking at infographics, but you’ll certainly know how to use and create them. 

What is an Infographic?

An infographic is a visual representation of data or information meant to present facts quickly and clearly. They can improve a viewer’s understanding using graphics to enhance the human eye’s ability to see patterns and trends.

And, of course, we have an infographic to explain what infographics are. 

When creating an infographic yourself, the first thing to know is that your information should be interesting to look at but still functional. You don’t want to sacrifice readability for the sake of design.

This type of communication is increasingly popular because it has several advantages over traditional written material alone: 

  • It allows you to include more visuals which makes it easier for readers to understand and remember than simply reading words alone
  • Images help convey ideas quicker than writing does
  • Infographics allow greater flexibility in conveying complex messages

Infographics have become hugely popular on social media because they make it much easier to absorb information. Brands that want to appeal to a technologically savvy generation that is prone to short attention spans need to get on board with infographics. 

The History of Infographics

Infographics have become one of the most effective ways to communicate a complex process or data quickly and effectively. That’s the beauty of infographics. Like video marketing and graphics, they make complicated topics easy to understand.  

Let’s take a look at the history of infographics, explained with an infographic.

This infographic takes things all the way back to cave paintings to explain how infographics were created and why they’ve remained so popular throughout history.

Here’s the gist—infographics are a fun way to consume information. And everyone likes fun. 

Reading thick blocks of text can be pedantic if the information is formal and dense. However, splitting this information up and adding graphics can make it a fun and informative experience for viewers. 

Infographics have been around since the early days of print media, but they are more popular today than ever. They are perfect for visual learners and for expressing a large amount of information quickly. 

Let’s talk about how they can be used. 

How are Infographics Used?

A solid marketing strategy should include all different types of media, social network graphics, videos, advertisements, webpages, and of course, infographics. 

Effective designs make people aware of your brand and help them understand what you have to offer. Infographics are a great way to do this. 

Wondering how to best use infographics? Yep, you guessed it—there’s an infographic for that. 

As a designer, you can use bar charts, pie charts, icons, and colors to communicate facts and statistics without having to spell everything out in words.

Infographics are perfect for social media and are a great way to go viral. People can easily reshare your infographic on their story or social media page and spread your information like wildfire. 

They’re also perfect for collateral like brochures and posters. If you know your audience might only spend a short time looking at something, why not make it as easy as possible for them to understand?

Now that you know how and when to use infographics let’s talk about the different kinds that you can create.

Types of Infographics

There are many different infographics types out there. Some are simple, while others are very detailed. Here are some common ones:

The most common types of infographics are those that show data visually. This means that instead of just having text on top of each other, there’s some sort of graphic element at the bottom of the page. 

The reason why these work well as infographics is because they make information easy to digest. They also give us something else to focus our attention on rather than just relying on text only. 

Timeline Infographic

This type of infographic goes through a timeline and uses graphics to explain each section.

It’s a perfect way to walk an audience through a process visually and in a straightforward manner.  

This particular infographic does it well, with visual elements that lead your eye through the piece and clear separations of time marked by the clear indication of months. 

Statistical Infographic

Complex ideas are hard to express in a way that is entertaining and information.

That’s where statistical and informational infographics come in handy.

This infographic uses icons, large text for important information, and color to emphasize the most vital statistics to take away.

Another great way to use statistical infographics is if you want to show off some statistics from a survey. You can easily place different results all in one place with fun visual features to make it easier to digest. 

Process Infographics  

Process infographics are a step-by-step guide on how to do something or how something works.

You can easily illustrate a series of steps with an infographic while making it easy to follow. 

This infographic looks sharp but also explains the creative process in a comprehensive way. We love the colors and font the designer selected.

Comparison Infographic

Infographics can also be great for making comparisons.

It’s an easy way for people to visualize how two things compare and contrast.

This infographic compared SEO and PPC (something marketers are very familiar with) by using two columns to show how the two terms differ and compare. 

Infographic Resumes

Another creative way to use infographics is to create a resume in the form of an infographic.

This will make your resume more interactive and easier to read through quickly. 

If you want to stand out from the crowd and make sure your resume is seen, this is an excellent method. 

Look at how sharp and engaging this example is. It will easily stand out from other black and white, text-only resumes.

Heads up: this type of resume is perfect for a graphic designer or visual job but might not be a good fit for other positions. 

Animated infographics 

Videos are more effective for marketing than static images or text.

Who wouldn’t rather watch a video about a complex idea rather than read a ton of text? 

But why are we just telling you with words? Let us explain it using an interactive infographic.

Here’s an excellent animated infographic that perfectly demonstrates how interactive and fun animating your infographic can be. 

We love how the designer combined infographic design elements with animation to make a usually dull topic (financial services) more exciting and easier to understand.

Now, it’s time for some examples. 

Infographics Examples and Why They Work

An effective infographic can be a perfect way to present tons of information in a snappy way. 

Now that we know all about the different types of infographics out there let’s take a look at some stunning infographics and talk about why they work so well. We gathered up this list of some of our favorite infographics so that you can get inspired. 

Use these examples of infographics as design inspiration for your own infographic creation, and think about what is it that makes them stand out to you and what makes them effective infographics. 

Watch for certain visual elements, color combinations that work well together, and icons and charts that make use of space. 

Two-Wheeled Technique Bicycle 

Wow, this is a detailed infographic. 

There is so much information to take in, but the simple graphics, lack of distractive elements, and cohesive colors make it work. 

The designer didn’t go overboard with bright colors in this engaging infographic, but it is still a creative and beautiful design.

Save the Whales

Okay, we’re blown away by the creativity of this educational infographic. Eye-catching, unique, and interesting to look at. 

The designer of this piece knew how to use their space and color combinations. 

One Cow Describes 8 Business Models 

This is one seriously well-designed infographic. We love the playful nature and strong copy the designer used. 

This is an excellent example of using copy in an infographic, not just statistics and icons but still making it easy to read and understand.

Iceberg

This design is seriously cool. Some might even say, cold as ice (get it?) 

This eye-catching and detailed infographic uses the illustration of an iceberg as its centerpiece and designs around it creatively. We love the cohesive color palette and the content marketing.

The informative icons and mix of charts make the information easy to understand and allow for a lot of information on the page without overwhelming the viewer. 

The Visual Web: A Love Story

It’s hard not to pick favorites with designs this good.

This educational infographic is fun, modern, and interesting to look at. It covers a ton of statistics on digital marketing without being boring and tedious. 

The designer preserved space by posting a link to sources instead of listing them all individually. 

San Francisco as Seen by a Cat

This infographic is proof that you don’t need fancy software or top-notch design skills to create an impactful infographic design.

We love the storytelling aspect of this infographic and the amateur but organic design style. 

The background behind the design is that a beloved cat, Tibby, disappeared in San Francisco but luckily was eventually found! This is the imagined story of his time away.

Her owner said of the experience, “We were overjoyed he was back, but where had he gone? We decided to strap a GPS unit to his collar and find out where he spent his days.” -Caroline Paul

Social Network of Jazz in 1920s New York City

This is an incredibly creative infographic design about a fascinating topic. 

The designer uses their design skills to teach a history lesson about the 24 top jazz musicians in New York during the Roaring Twenties.

The size of their silhouette tells the viewer the number of recording sessions that musicians had during their lifetime. Then, the connecting lines represent joint recording sessions—so cool.

Okay, who else is suddenly craving some Miles Davis music?

How to Design an Infographic

We've got a lot of great resources here for inspiration, so if you're ready to start designing your first infographic, then let's get started! 

By now, you probably know that pretty much everything can be explained with an infographic. So, here’s an infographic explaining how to make an infographic.

There are tons of options out there for creating your own infographic, but we recommend using Vectornator!

With pre-made infographic templates, you can create an infographic in minutes, simply plug in the information and customize. 

But first things first: what are we actually trying to achieve? 

Are you looking to create something that tells people about your product or service in general terms? Or do you want them to understand a complex topic better? Do you have a ton of statistics and facts to share but want to make it fun and engaging? 

Before we can think about any design elements, you need to decide precisely why you’re making one. Whatever your reason for creating an infographic, your mission will define how you design and create it. 

Once you have a clear idea in your mind, it’s time to start designing.

This could just involve drawing up a few sketches, but it typically requires research into the topic as well, especially if you’re covering some difficult concepts. Take some notes of the material you want to include, and gather up your statistics and facts before getting started.

Then, you should start thinking through all aspects of the project, like layout, style, color scheme, and typography. If you’re designing for a brand, get that brand kit ready. 

And, as always, keep in mind the basic rules of visual hierarchy and principles of design. We’ve got some great resources on these topics on our blogs and some design tips you might want to check out before getting into the nitty-gritty of the design process. 

Here are some basic steps you can take to create your own infographic using Vectornator, our free design software. 

  1. Choose your template size and do some drafting to make sure it is large enough to fit all the information you need to include. There are tons of infographic sizes, so be sure to find the one that works best for you and your subject matter. 
  2. Customize your design with our pen tool, gesture controls, and brush tool. Add in symbols and icons to make your facts and figures easier to comprehend. 
  3. Take some time to be aware of spacing. You want to fit as much information in as possible without overcrowding the design.
  4. Use our unique fonts to create a title for your infographic and other text. Make sure to put the essential elements in a large, bright font. 
  5. Get some feedback. Send your draft (or drafts) to some people you trust and get their opinion on the design. Make sure they’re able to fully understand everything in the piece and that they enjoy looking at it. 
  6. Finalize your design: Make some final changes and tweaks based on your feedback. 
  7. Save, share, and print your file. Vectornator supports a wide range of file formats for importing and exporting your documents.

And voilà! You’ve got a DIY infographic that can be shared on socials, printed on your collateral, or used in PowerPoints and presentations. 

If you’re feeling bold, post your infographic to socials and tag us in it. We’re stoked to see what you come up with!

(Cover Image Souce: Unsplash)

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