How to Create the Ideal Candle Label
Are you trying to start your own candle-making business? Then you’ll need to create your own labels for your products. Thankfully, it’s super easy to design your own candle labels in Vectornator! In today’s blog, we’ll show you some key ideas to keep in mind when designing your own candle label.
Standing out from the competition is essential when you're trying to grow your candle business. If you don't have the best label representing your quality products, how can you hope to catch your audience's attention?
The label of any product is essential to crafting your company's brand. Not only that, but it's also vital in showcasing the quality of the product and what it can do for the consumer. While many people think you can simply slap a label on a candle and call it a day, this couldn't be further from the truth.
When you're looking to improve your candle labels, rely on these tips to stand out:
Make sure the label design reflects your brand
Before you start thinking about complementary colors and what shape the label should be, it's important to lead with your brand. What is your company's design logo? Does your business prioritize minimalism, or bold, bombastic design? Your brand identity and the aesthetics of your company should be the first thing you think about when you start designing a new label.
After all, product labels that are in line with your brand help your consumers identify your items on a shelf. Customers won't expect a minimalist company to unveil a cluttered candle design. If you think you can simply put your logo on a candle to draw attention, you're in for a rude awakening. Including your logo on the label is one thing; ensuring that the entire label is in line with your company mission and aesthetic is another.
Assessing your business' personal brand will help you identify the characteristics you should prioritize in a good candle label. You should think of your candle's label as an extension of your business card. It doesn't need to be a carbon copy of your design scheme, but it should pay homage to your logo, your website, and overall color scheme. Use your logo to help determine the color, the font, and any artistic flourishes that can make your product stand out, but make sure not to limit yourself to the confines of your logo’s design.
Pick a unique candle label shape to set yourself apart
When most people think of candles and their labels, they usually imagine a simple square label or an oval option. While these always look good on a classically cylindrical candle jar, there are countless other options to choose from. Triangle-shaped candle labels were a hit in 2020 and this is expected to extend into 2021. You can also choose a shape for your label that is featured prominently in your logo.
You might also want a label that wraps around the candle jar in order to offer more information. Including all the ingredients of your candle and company information on the front label can be overwhelming, and diminish the impact of your design. If you choose to create a longer label that wraps around the candle, you can fit in more information without overwhelming the consumer.
Texture or no texture?
Those who are looking to buy candles are often searching for a sensory experience. The aroma of a candle entrances your sense of smell while the warm flicker of light captures your attention. It only makes sense that a unique texture for your candle's label can inspire a purchase.
Textured labels can also imply to the customer that your candle is high-quality. It shows that the company has thought about every aspect of the candle, from the color of the wax, to the candle’s smell, to the design on the jar’s label. When you put attention and quality into your label, your customer will associate this quality level with the rest of the product.
The finishing touches
Once you have a general idea of what you want your candle label to look like, it's time to apply the finishing touches. How can you make your colors stand out more? Sometimes, the simple addition of a gold border can make your product pop. Additionally, you might also want to consider changing the shades of the label's color if you're printing labels for clear jars. You don't want your label's color to clash with the color of the candle's wax.
You should also include any important information that's unique to your company. Maybe you prioritize eco-friendly products, so you want a biodegradable label. Some companies also donate part of their profits to a nonprofit or another organization. Putting this on your label can encourage people with similar interests to buy your products. These finishing touches are small but they can really change the way customers view your products.
The process of creating the ideal candle label isn't always easy. There are a variety of factors that go into making a label that stands out from the competition. Rely on these tips when you want to improve your candle labels.
February 18, 2021